Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business.
Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016.
The interview takes a philosophical turn when Trevor and Darrel dive into the broader topic of how best to do business in today's digital age, with Darrel articulating a strong argument for providing value and building productive relationships.
He says most people come to him with the question: "How do I create leads with LinkedIn?". He counters with idea people should instead be asking themselves: "How do I provide value to my connections?"