In this final part of our 100th episode, we hear from Content Marketing Institute's Joe Pulizzi, Ann Handley from Marketing Profs, and The Creative Penn's Joanna Penn.

Joe talks about the importance of focus, consistency and the power of "going all in".

Ann discusses the benefits of giving away your knowledge, and the importance of video in your content creation efforts.

Joanna chats about finding your voice, leaving digital breadcrumbs online, and the importance of having a book if you're a public speaker. 

Don't forget to check out the other parts to this episode:

PART 1 - The authentic thought leader: Unleashing the power of purpose

PART 2 - The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience