109 Email marketing for thought leaders with Michelle Falzon, founder of We Are Content
- 49:06
- June 9th 2016
Michelle Falzon is the founder of We Are Content, a specialty content marketing consultancy that delivers strategic, content-centric digital conversion funnels for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries.
Michelle’s marketing campaigns and strategies have involved the sending of well in excess of 100 million emails and the production of more than 100 digital marketing funnels, attracting more than 50,000 people to live events and tens of thousands more into webinars, ebook signups and online courses, generating more than $40 million in revenue, for a variety of industries from IT, finance and property through to personal development, management consulting, hospitality and more.
In this episode of Reputation Revolution, Michelle debunks the myth that email is passé; indeed, she provides a compelling argument why email should form the centrepiece of a thought leader's business marketing efforts:
Email is "the ace in the hole", she says.
Michelle outlines her 'marketing mountain' framework, discusses why your email subscriber list is a digital marketing asset that needs to be respected, and explains the reasoning behind her 'no content without conversion' mantra.
Connect with Michelle via her website (http://wearecontent.com.au/) or on Twitter - https://twitter.com/michelle_falzon - or Facebook - https://www.facebook.com/yeswearecontent.
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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