Over the past ten years, Beth Powell has become the go-to person for clear explanations about how to use digital marketing to grow businesses.

Beth started out with an online business 16 years ago and through trial and error learnt how to market that business online. It's still going strong. She regularly travels around the country speaking to large groups and running workshops about digital marketing. Beth has helped thousands of business owners and marketers to take charge of their online marketing challenges.

In this episode of Reputation Revolution, Beth walks us through her R.A.C.E. digital marketing formula: Reach > Act > Convert > Engage - and touches on a range of topics including SEO, landing pages, content and Facebook advertising.