115 The lowdown on Snapchat with digital storyteller, Suzanne Nguyen
- 43:01
- July 30th 2016
Suzanne Nguyen - aka 'String Story' - is a curious geek of the future. Her schtick is 'connecting dots'; she's a digital storyteller, interactive broadcaster, technology educator and emerging thought leader around video-live streaming and Snapchat in particular.
Suzanne first made a name for herself using the video live-streaming app Meerkat, where she built a following of 40,000; Meerkat has since ditched the live-streaming model, but Suzanne was quick to realise the potential of Snapchat and has since grown her presence considerably on that platform.
Suzanne describes Snapchat as "an interactive TV in your pocket".
In this episode of Reputation Revolution, Suzanne explains how Snapchat works and why it's such a powerful medium for professional experts; she also provides tips and tactics on how to more effectively build your personal presence on the platform.
However, while Snapchat dominates the conversation, Suzanne - who consults to brands and runs workshops - also discusses the importance of being flexible in a personal branding sense - particularly in the technology arena which shifts rapidly - and explains why teaching others is a powerful way to master a subject matter.
She says "...by being a curious geek means I'm not stuck in one thing per se".
Suzanne rounds out the conversation by discussing how she uses social channels other than Snapchat to build her brand and grow familiarity with an audience, including Twitter, Medium and Facebook.
Follow Suzanne on Twitter - @StringStory
Check out Suzanne's website - www.stringstory.co
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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