Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote.
As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage.
In this open and frank interview with Trevor Young, Adam explains how MiVote uses online and offline communications tactics to build visibility and influence across the globe, and how he manages his personal brand on social media versus the brand that is MiVote.
While Adam has spoken at Davos and met with heads of state, it wasn't all that long ago that MiVote kicked off publicly in humble surroundings - a coffee morning event at a well-known South Melbourne cafe that attracted just five people.
Tune in to find out how Adam and the team have managed to come so far in such a short space of time?
Check out MiVote here - http://mivote.org.au/