Mark Masters owns a UK-based content marketing agency, has published a book, produces a podcast, delivers a popular weekly e-newsletter, speaks at major industry conferences, runs regular networking and educational events, and now has a solid conference to his name featuring key players from the global content marketing scene.
How has he done this?
By laying a solid foundation from which he has built genuine influence and loyalty.
Mark is big on ownership, trust and community. He helps people take ownership of media spaces to grow their audience.
When you have one word you stand for, he says, it becomes easier for others to associate with you.