122 Building a micro-media platform in the bush with Vanessa Wiltshire, Spark Rural artwork
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

122 Building a micro-media platform in the bush with Vanessa Wiltshire, Spark Rural

  • 21:06
  • September 9th 2018

Vanessa Wiltshire is the founder and Director of Spark Rural, a regional communications and community engagement agency that services government and business.

In 2016, Vanessa walked away from corporate life in the city and moved to Heathcote in country Victoria. The following year, after witnessing a rural road fatality, she started to think more about life and her place in the world.

Treechange advocate

Today, Vanessa is a passionate treechange advocate. She writes, speaks, consults and facilitates workshops, all with a focus on using storytelling to help strengthen businesses and communities in regional and rural areas of Victoria, Australia. 

Meanwhile, Vanessa continues to build her micro-media platform.

At the heart of this is an email newsletter dispatched weekly to a growing audience hungry for information about business and lifestyle opportunities in the country.

Tree Changer Magazine

She is also writing a book, and is preparing to publish Tree Changer Magazine: "a fresh and revealing read about the increasing number of Australians who are departing life in Sydney and Melbourne, for what is colloquially known as a 'Tree' or 'Sea' Change. 

Sign up for Vanessa's newsletter at Spark Rural - https://www.sparkrural.com.au/

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.

You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).

Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.

But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”

While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.

Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.

No matter how savvy, experienced and connected we are, certain challenges remain.

But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!

The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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