123 LinkedIn marketing for thought leaders with Lucy Bingle
- 32:34
- September 16th 2018
Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing Expert.
She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business.
In this interview with Trevor Young, Lucy walks us through what's required to succeed in using LinkedIn to market your brand and your business.
First up, it's important to position yourself correctly - make sure your LinkedIn profile is best-in-class, Lucy says.
Secondly, start strategically building out your network: Connect with people you know - your colleagues and other people you work with - and move out from there to include peers, alumni etc .
Professionals often neglect to connect with their clients, Lucy says. This is a lost opportunity: Make sure you're connected to those people.
Then ask yourself: Who do you want to influence and communicate with? Use LinkedIn's robust search tool to identify these people, and then invite them to connect.
Lucy advises being authentic and upfront when inviting people to connect with you.
If you're interesting, insightful and have something valuable to say, the right people will want to hear from you, Lucy says. The key is to think strategically and be very focused, don't take the scattergun approach in order to build your numbers quickly.
With your profile sorted, and your network growing, it's time to start focusing on posting quality content that is meaningful to your audience.
Lucy says keep your content professional, insightful and interesting and if you do, engagement should then fall out of that.
Trevor and Lucy also discuss the power of posting native video to LinkedIn, and why it's important to show up consistently on the platform, at least three times per week.
CONNECT WITH LUCY:
- Website - https://www.lucybingle.com
- LinkedIn - https://www.linkedin.com/in/lucybingle
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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