127 How to win at Facebook advertising with Myles Harris
- 31:55
- October 15th 2018
Myles Harris is my go-to-guy for everything Facebook advertising.
He's a data geek who loves nothing more than digging into the back-end of Facebook's advertising platform to uncover what's working and what's not with his clients' ads, and then optimising to get a desired result.
In this episode, Myles and I dig in deep on Facebook, a bit around organic content, but mainly we focus on the paid side of the medium.
And let's face it, if you're running a business, there's a good chance at some stage you'll need to use Facebook to amplify your content and/or promote a particular call to action to a hyper-targeted audience, whether that's to buy your book or training program (or any other product you sell), engage your professional services, register for your webinar or event, or subscribe to your podcast, blog or video series.
Facebook is a bit of a beast at the best of times, but hopefully after listening to Myles, you'll get excited at the incredible opportunities provided by Facebook's advertising platform.
Connect with Myles:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
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The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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