143: Social media for thought leaders with Kate Ware
- 38:41
- March 24th 2019
When she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, Kate Ware helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online.
In this wide-ranging chat on all things social media, Kate and host Trevor Young cover such points as:
- The best social channels for thought leaders
- Why Twitter is complementary to LinkedIn
- The rise of private online communities
- Robust discussions a sign you're on the right social media path
- How Twitter has cleaned up its act & is now more user-friendly
- How to effectively use Twitter lists
- Why LinkedIn is the most exciting platform for thought leaders
- Maximising LinkedIn for all of its features
- Why direct messaging is the most powerful function of LinkedIn
- The power of micro-stories & raw 'in the now' video on LinkedIn
- The opportunity that comes with responding to comments on social media
- Don't be afraid to have a point of view, especially around topical issues relevant to your business
- How batch production of micro-content allows thought leaders to build their narrative efficiently on social channels
- Should you be on Instagram?
If you want to raise your profile but are a bit confused when it comes to the current state of social media, this episode is worth a listen!
CONNECT WITH KATE:
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
👇
1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
------------------------------