144 Jeremy Krause on using video to build personal brand recognition and authority
- 37:40
- March 31st 2019
Jeremy Krause drops into the Reputation Revolution virtual studio from Visual Domain, one of Australia's fastest-growing video production companies, to chat all things video marketing.
With video expected to form 98 per cent of all global internet traffic by 2020 - and Facebook predicting that 96 per cent of its feed will be video by the same year - the message is clear: neglect video at your peril.
In this episode, Jeremy discusses how professional experts and thought leaders can leverage the power of video to build recognition and authority for their personal brand.
Jeremy's chat with host Trevor Young covers such things as:
- why video needs to entertain, educate and engage
- when do you need a 'signature' video for your personal brand
- cutting through with video that's raw and authentic
- using video to build a personal brand story
- leveraging the power of video for social media
- save time and money by producing short videos in batches
- tips for better on-camera performance
- topic and format ideas for thought leaders using video
If you don't throw it up there, you don't know what you're going to get back, says Jeremy.
"Feedback's always good," he says.
The key message: Get out there and give it a go! Not all video needs to be highly polished to be effective: the goal is to experiment with different formats, take note of feedback, and continue to evolve.
CONNECT WITH JEREMY:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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