146: Writing your first business book with Jaqui Lane
- 37:34
- April 14th 2019
Share your knowledge, increase your impact and influence by writing and publishing your own business book!
Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts.
In this 'from the vault' episode, Trevor Young chats with Jaqui Lane, who is a corporate storyteller, business historian, biographer and experienced book coach.
Jaqui runs the Book Adviser, an 8-step, 12 month program for planning, writing, publishing and selling your business book for non-executive directors, business owners and consultants.
Asking questions
Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions.
Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask before you start putting words on paper.
Trevor and Jaqui also spend a bit of time discussing about the importance of marketing your book, before and after it's released.
Connect with Jaqui:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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