150: Building a thriving community of like-minded folks with Mark Masters, founder of You Are The Media
- S3E150
- 35:42
- May 24th 2020
Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England.
YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include a monthly lunch club event, a blog and podcast combo, an active Facebook Group, plus an annual conference and associated workshops.
A constant theme of YATM has been a philosophy Mark has developed around what he calls an 'owned media mindset'.
According to Mark, everything he stands for is to help businesses take ownership of the spaces that are theirs. Once a business has complete control, they can build an audience and then monetise, he says.
In this episode, Mark and host Trevor Young explore the theme of community, and what it takes to build one over time.
Mark walks us through the YATM story, breaking down lessons learned along the way, finishing up with a few tips on how people can build a community around their personal brand.
Links:
REPUTATION REVOLUTION: The Personal Brand Monetisation Show
How do you extract value from the profile and reputation you've built in the marketplace?
How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?
Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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