YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include a monthly lunch club event, a blog and podcast combo, an active Facebook Group, plus an annual conference and associated workshops.
A constant theme of YATM has been a philosophy Mark has developed around what he calls an 'owned media mindset'.
According to Mark, everything he stands for is to help businesses take ownership of the spaces that are theirs. Once a business has complete control, they can build an audience and then monetise, he says.
In this episode, Mark and host Trevor Young explore the theme of community, and what it takes to build one over time.
Mark walks us through the YATM story, breaking down lessons learned along the way, finishing up with a few tips on how people can build a community around their personal brand.