159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist artwork
Reputation Revolution | the Influence & IMPACT podcast

159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist

  • S3E159
  • 39:58
  • July 26th 2020

Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space.

This is a broad-ranging conversation that touches on topics such as:

  • self-confidence and the various roadblocks involved in putting oneself "out there"
  • understanding what you want to be known for
  • the importance of publishing original content that does justice to your personal brand
  • why LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also)
  • leaving the employ of a well-known brand (but continuing to make that business part of your personal brand identity)
  • batch-production of content: getting knowledge and expertise out of your head to share with the marketplace
  • utility content vs leadership content
  • which media formats should you concentrate on?
  • getting some early wins on the marketing board and building from there

Lots of bases covered folks!

If you operate in the business-to-business space (or even if you're don't) - and you're keen to build a market-leading personal brand, then you won't want to miss this episode.

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Reputation Revolution | the Influence & IMPACT podcast

The PR Warrior Trevor Young helps entrepreneurs, leaders and experts build visibility, influence and trust in today's 'reputation economy'.