159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist
- S3E159
- 39:58
- July 26th 2020
Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space.
This is a broad-ranging conversation that touches on topics such as:
- self-confidence and the various roadblocks involved in putting oneself "out there"
- understanding what you want to be known for
- the importance of publishing original content that does justice to your personal brand
- why LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also)
- leaving the employ of a well-known brand (but continuing to make that business part of your personal brand identity)
- batch-production of content: getting knowledge and expertise out of your head to share with the marketplace
- utility content vs leadership content
- which media formats should you concentrate on?
- getting some early wins on the marketing board and building from there
Lots of bases covered folks!
If you operate in the business-to-business space (or even if you're don't) - and you're keen to build a market-leading personal brand, then you won't want to miss this episode.
CONNECT WITH LAUREN:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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