Hillary Weiss is a New York-based creative director & messaging strategist who helps her clients develop big ideas that stomp off the screen.
In this high-energy chat with Trevor Young, Hillary introduces a concept she calls the ’statement piece’ brand - an antidote to the “sea of sameness on the internet”.
Hillary works with business leaders and creative entrepreneurs to develop their unique statement piece - "that idea, that concept, that point of view that makes leaders and experts radically different to their perfect people and does the talking for them”.
In this interview, Hillary:
- stresses the importance of having a clear message and a point of view
- explains that good branding is getting you in front of those people who need your message and are going to resonate with it
- unpacks her brand and how she has managed to come up with an idea that she can share verbally, visually and viscerally
Fonts, colours, conversations and experiences all crack a mention!
If you’re ready to 'crush the copycat culture’ on the internet, you’ll find this episode fascinating!
Check out Hillary’s website (and while you’re there, grab your FREE Statement Piece Framework).
Connect with Hillary on social media:
REPUTATION REVOLUTION: The Personal Brand Monetisation Show
How do you extract value from the profile and reputation you've built in the marketplace?
How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?
Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!