166: Don’t just stand out. STOMP out! Developing a 'statement piece’ personal brand with Hillary Weiss
- S3E166
- 43:25
- September 13th 2020
Hillary Weiss is a New York-based creative director & messaging strategist who helps her clients develop big ideas that stomp off the screen.
In this high-energy chat with Trevor Young, Hillary introduces a concept she calls the ’statement piece’ brand - an antidote to the “sea of sameness on the internet”.
Hillary works with business leaders and creative entrepreneurs to develop their unique statement piece - "that idea, that concept, that point of view that makes leaders and experts radically different to their perfect people and does the talking for them”.
In this interview, Hillary:
- stresses the importance of having a clear message and a point of view
- explains that good branding is getting you in front of those people who need your message and are going to resonate with it
- unpacks her brand and how she has managed to come up with an idea that she can share verbally, visually and viscerally
Fonts, colours, conversations and experiences all crack a mention!
If you’re ready to 'crush the copycat culture’ on the internet, you’ll find this episode fascinating!
Check out Hillary’s website (and while you’re there, grab your FREE Statement Piece Framework).
Connect with Hillary on social media:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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