167: Building a personal brand within a corporate environment with Yishan Chan artwork
Reputation Revolution | the Influence & IMPACT podcast

167: Building a personal brand within a corporate environment with Yishan Chan

  • S3E167
  • 40:45
  • September 20th 2020

In this episode of Reputation Revolution, Trevor Young talks to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment.

Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the Rising Star category of the Women in Banking and Finance Awards 2020.

She also hosts a podcast called Build Your Talent Stack, where she shares stories about creative ways to learn, network and own your career.

Yishan and Trevor cover a range of topics, including:

  • Yishan's brand beginnings as an early influencer
  • How she balances her internet presence to align her personal brand with her corporate career
  • Standing out for what you stand for, not for the last thing you did
  • How she collaborates with her organisation when creating content

If you operate within the four walls of a corporation but are still interested in personal branding, you will find this episode motivating and inspiring on many levels.

CONNECT WITH YISHAN:

Reputation Revolution | the Influence & IMPACT podcast

The PR Warrior Trevor Young helps entrepreneurs and leaders build visibility, influence and trust in today's 'reputation economy'.

REPUTATION REVOLUTION covers the four core pillars of building a successful and respected professional personal brand:

  1. ESTABLISH your voice
  2. ENHANCE the credibility of that voice
  3. EXTEND the reach of your voice
  4. EXTRACT value from the profile and reputation you build in the marketplace

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