In this episode of Reputation Revolution, Trevor Young talks to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment.
Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the Rising Star category of the Women in Banking and Finance Awards 2020.
She also hosts a podcast called Build Your Talent Stack, where she shares stories about creative ways to learn, network and own your career.
Yishan and Trevor cover a range of topics, including:
- Yishan's brand beginnings as an early influencer
- How she balances her internet presence to align her personal brand with her corporate career
- Standing out for what you stand for, not for the last thing you did
- How she collaborates with her organisation when creating content
If you operate within the four walls of a corporation but are still interested in personal branding, you will find this episode motivating and inspiring on many levels.
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REPUTATION REVOLUTION: The Personal Brand Monetisation Show
How do you extract value from the profile and reputation you've built in the marketplace?
How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?
Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!