169: Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo
- S3E169
- 50:25
- October 4th 2020
In this episode of Reputation Revolution, Trevor Young talks to Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo,
Alan and Emily help individuals and businesses stand out from the crowd, but they do it in a way that's genuine and human, ... and it works.
This conversation covers a broad range of topics including:
- The five principles Yellow Tuxedo works with to help their clients stand out
- What being professional means in 2020, and how it has changed
- The importance of businesses building a PR legacy that lasts
- The story of why everything Yellow Tuxedo is, well, yellow
- Why Alan and Emily believe macro content is king
- How their '100 days straight' vlog was born out of the need for structure during lockdown
- The podcast that was named in a top ten list of podcasts to listen to in its niche
If you want to feel inspired about the value of showing up consistently, get loads of ideas about how to maximise your SEO and repurpose your content, and learn how to wrap it all up in a very human way, you'll love listening to this one.
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EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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