169: Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo
- S3E169
- 50:25
- October 4th 2020
In this episode of Reputation Revolution, Trevor Young talks to Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo,
Alan and Emily help individuals and businesses stand out from the crowd, but they do it in a way that's genuine and human, ... and it works.
This conversation covers a broad range of topics including:
- The five principles Yellow Tuxedo works with to help their clients stand out
- What being professional means in 2020, and how it has changed
- The importance of businesses building a PR legacy that lasts
- The story of why everything Yellow Tuxedo is, well, yellow
- Why Alan and Emily believe macro content is king
- How their '100 days straight' vlog was born out of the need for structure during lockdown
- The podcast that was named in a top ten list of podcasts to listen to in its niche
If you want to feel inspired about the value of showing up consistently, get loads of ideas about how to maximise your SEO and repurpose your content, and learn how to wrap it all up in a very human way, you'll love listening to this one.
CONNECT WITH ALAN AND EMILY:
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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