169:  Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo artwork
Reputation Revolution | the Influence & IMPACT podcast

169: Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo

  • S3E169
  • 50:25
  • October 4th 2020

In this episode of Reputation Revolution, Trevor Young talks to Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo,

Alan and Emily help individuals and businesses stand out from the crowd, but they do it in a way that's genuine and human, ... and it works.

This conversation covers a broad range of topics including:

  • The five principles Yellow Tuxedo works with to help their clients stand out
  • What being professional means in 2020, and how it has changed
  • The importance of businesses building a PR legacy that lasts
  • The story of why everything Yellow Tuxedo is, well, yellow
  • Why Alan and Emily believe macro content is king
  • How their '100 days straight' vlog was born out of the need for structure during lockdown
  • The podcast that was named in a top ten list of podcasts to listen to in its niche

If you want to feel inspired about the value of showing up consistently, get loads of ideas about how to maximise your SEO and repurpose your content, and learn how to wrap it all up in a very human way, you'll love listening to this one.

CONNECT WITH ALAN AND EMILY:

Join the Digital Circus HERE

Reputation Revolution | the Influence & IMPACT podcast

The PR Warrior Trevor Young helps entrepreneurs and leaders build visibility, influence and trust in today's 'reputation economy'.

REPUTATION REVOLUTION covers the four core pillars of building a successful and respected professional personal brand:

  1. ESTABLISH your voice
  2. ENHANCE the credibility of that voice
  3. EXTEND the reach of your voice
  4. EXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to his Influence & Impact fortnightly e-letter.