174: How to leverage connection and community to build your business with expert guest, Eli Trier
- S3E174
- 41:21
- November 8th 2020
In this episode, Trevor Young speaks with expert guest Eli Trier of Eli Trier Communities about how to build a sustainable business through community and connection.
Eli Trier is a quiet revolutionary and introvert who teaches other entrepreneurs how to use collaborative community to grow their businesses.
There are many powerful ideas you''ll take away from this thoughtful conversation, including:
- The importance of connection, community and personal touch in building a business
- Eli's concept of a 'Community Project Model' (and why it's the antithesis of many of today's online marketing tactics)
- Shining a light on members of your community (and letting them tell their story)
- How to use email marketing to kickstart conversations
- 'Rehumanising' business relationships and investing in transparency, kindness and connection
- How facilitating community projects can help you reach important business goals and build your audience.
If community and connection are important to you, you'll love this conversation with Eli.
CONNECT WITH ELI:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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