177: Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial

This week's episode is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial.

Pat is the Small Business Tax Champion.

He uses video to share value with his target audience, the small business community.

Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax!

But most importantly, Pat's content is the real deal.

Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really shines through in his videos. This is very welcome, given a lot of the subject matter is on the dry side!

In this this interview, Pat breaks down how he produces his videos, including the production schedule he adheres to and the technology used. He explains the need to inject personality on-camera and why the key to content success is consistency.

Pat also discusses how creating content has given him (and his firm) visibility within small business circles, and how this has led to new business opportunities.

Pat has done some 150 videos now, so he's got it down to a fine art. But nothing would have happened had he not turned on the camera and had a go!

If you've been 'umming and aahing' as to whether you should be creating content but are starting to maybe over-think things to the point where nothing is getting done, you'll be inspired by this chat with Pat Mannix.

CONNECT WITH PAT:

• Paris Financial website
• YouTube channel
• LinkedIn profile