FROM THE VAULT: Previously published as episode 137 - The curious world of Matt Desmier: assets, people and networks.
If you're a multi-faceted professional who often grapples with personal brand direction and messaging, not to mention the myriad work opportunities that come your way (what to accept, and what to knock back) - you will get heaps of value and inspiration from this episode!
Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker".
Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he learned how to be curious.
It was this curiosity that has informed every aspect of Matt's professional career ever since. He's been an innovation advisor, a design management consultant and a branding strategist. He's run incubation centres, European-funded programmes and workshops, led big teams, small teams and no teams; he's staged big events, small conferences and parties.
But at the heart of everything, Matt's a marketer who sees the world a little differently.
As founder of the Silicon Beach conference event in Bournemouth in the UK, Matt has had a big hand in establishing the seaside town's reputation as a buzzing hub for all things digital and creative.
Silicon Beach is a two-day flagship conference featuring some of the world's most influential speakers contributing to a themeless event with no published agenda. It is this originality that has helped the event attract a global audience.
In today's noisy information-overloaded world, we're constantly told we need to stand for something, we need to hone our message and be focused in getting our story out in the world in a consistent way.
On the surface, that makes a whole lotta sense. But does it really?
Matt Desmier runs counter to that argument. You simply can't box him in to any one thing. This is both his strength and key differentiator in the marketplace.
So how then does he cut through with a cohesive message and maintain his personal brand? How does Matt build his business?
The answer is a multi-faceted one.
Matt explains that sometimes, it's what you don't do that is more important for your personal brand than what you do do.
Having principles are also critical. We've surpassed the need for having a purpose, and moved on to the importance of principles, he says.
But ultimately, it all comes down to assets, people and networks.
This is an enjoyable wide-ranging interview that will get you thinking about the way we approach our professional lives.
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The PR Warrior Trevor Young helps entrepreneurs, leaders and experts build visibility, influence and trust in today's 'reputation economy'.