192: How to build momentum for your ideas with best-selling author, Mark Schaefer
- S4E192
- 29:21
- April 18th 2021
At its essence, marketing today is about answering one question: “How can we be heard?”
Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?
He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
Mark is a world-renowned blogger, best-selling author and keynote speaker .
His long-running blog {grow} is regarded as one of the top marketing blogs in the world, plus he has written nine books, including his latest best-seller, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life.
In this conversation with host Trevor Young, Mark talks at length about the premise behind his new book and the journey that led him to write it.
He also unpacks how businesses and individuals can tap into the concepts behind Cumulative Advantage to build momentum for their own ideas.
Mark covers:
- The 5 steps of Cumulative Advantage
- Best practices to stay the course once momentum has begun to build
- The clarity Mark got for the next steps in his life and business after contracting COVID-19
- The ‘sonic boom’ concept and how to use it to leverage your idea.
... plus Tim Ferriss and Oprah get a decent look-in as well!
Mark's Quotable quote: “It’s not the idea that changes your life, it’s the curiosity to pursue it”.
NOTE: Stay tuned for the next episode - part two of this interview - in which Mark discusses how he has evolved his personal brand over the years, along with other marketing gold!
CONNECT WITH MARK:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
------------------------------