192: How to build momentum for your ideas with best-selling author, Mark Schaefer
- S4E192
- 29:21
- April 18th 2021
At its essence, marketing today is about answering one question: “How can we be heard?”
Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?
He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
Mark is a world-renowned blogger, best-selling author and keynote speaker .
His long-running blog {grow} is regarded as one of the top marketing blogs in the world, plus he has written nine books, including his latest best-seller, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life.
In this conversation with host Trevor Young, Mark talks at length about the premise behind his new book and the journey that led him to write it.
He also unpacks how businesses and individuals can tap into the concepts behind Cumulative Advantage to build momentum for their own ideas.
Mark covers:
- The 5 steps of Cumulative Advantage
- Best practices to stay the course once momentum has begun to build
- The clarity Mark got for the next steps in his life and business after contracting COVID-19
- The ‘sonic boom’ concept and how to use it to leverage your idea.
... plus Tim Ferriss and Oprah get a decent look-in as well!
Mark's Quotable quote: “It’s not the idea that changes your life, it’s the curiosity to pursue it”.
NOTE: Stay tuned for the next episode - part two of this interview - in which Mark discusses how he has evolved his personal brand over the years, along with other marketing gold!
CONNECT WITH MARK:
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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