
195: How social media can make you a better leader with Damian Corbet
- S4E195
- 51:54
- May 9th 2021
'Social savvy' leaders are still pretty rare. The ones who are doing social media are doing it well. If you want to join them, Damian Corbet can help!
Damian founded the The Social C-Suite, to help leaders use this essential leadership tool to adapt, thrive and build trust as a leader and in their organisation.
He is also the author of book The Social CEO, which includes contributions from more than 30 writers including industry-recognised experts in social business and practicing ‘social CEOs’.
Damian joins Trevor Young for this episode of Reputation Revolution to talk all about how leaders and senior executives can - and should - embrace the social age,
They discuss some great examples of social leadership from Damian's book.
Other key points covered include:
- What social leadership is and why it's important
- How Damian's social media journey started, as the in house social expert for a multinational organisation with 30,000 employees
- The differences between social media marketing and social leadership
- How a leader's social media presence can demonstrate to potential customers or talent what the organisation stands for
- How making just a little time in your schedule to become a social CEO pays for itself in highly impactful and valuable ways for your organisation.
Whether you're an aspiring social leader or an employee hoping to inspire leaders in your organisation to 'go social', this episode will deliver!
CONNECT WITH DAMIAN:
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
👇
1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
------------------------------