196: How to build your reputation through writing with Sarah Mitchell
- S4E196
- 49:30
- May 16th 2021
Sarah Mitchell is a copywriter, a content marketing strategist - and on a mission to make the world better for readers everywhere! So who better to talk about building your reputation and authority through writing content for an online audience.
Whether you are blogging on your own website or a platform such as Medium or LinkedIn, writing articles and opinion pieces for third-party news outlets., or writing ebooks, reports and whitepapers - these all fall under the category of “written content”.
As a founder at Typeset Content Sarah loves helping her clients convert their content initiatives into long-term business assets.
In this episode, she and host Trevor Young talk about:
- The true value of being able to get your point across concisely and with clarity
- Key findings from Typeset's recently-released State of Writing 2021 research report
- How individuals and businesses can get a better return on the investment that they're making in writing
- How to know when you need help clarifying your message, and how much time, energy and money that help will save you
- The most effective forms of written content to focus on right now
- Demonstrating your thought leadership through your written content, and how a great quality piece will keep paying for itself over time
This episode will remind you that despite the perceived 'sexiness' of live streaming, video and podcasting, there's still plenty of room for the written word!
Get the State of Writing 2021 report
CONNECT WITH SARAH:
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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