197: Creating change by building a movement with Jane Evans, from Uninvisibility
- S4E197
- 49:07
- May 23rd 2021
If you've ever thought about, or been inspired by, the idea of building a movement to create change around a cause or issue you're passionate about, we have quite the story for you on this episode.
Today's guest Jane Evans has had a stunning career in advertising. She gave Cate Blanchett her first job, created Australia's first craft beer and ran her own multi-million dollar agency with clients like Revlon and Maserati. Today, Jane is the founder of Uninvisibility, a global media initiative dedicated to "unleashing the power of midlife women".
The Uninvisibility mantra?
"Midlife women still have half a life to live with zero f**ks left to give. We are no longer prepared to operate in a world where only female youth and beauty is celebrated. We’re here to show you what we’re made of."
In this energetic and motivating conversation, Jane and host Trevor Young cover a lot of ground, including:
- Jane's personal story of discovering a need for a platform that helps midlife women step into the spotlight.
- The journey to a project launch that resulted in two million hashtag views in the first two weeks
- How the movement provided the foundation for a new communications agency for female creators as well as a training course for midlife women in media and advertising
- How providing a solution can be far more powerful than engaging in 'cancel culture'
- Finding your early adopters and giving them a great story to tell
- A movement-building social media strategy
- The deep-diving and storytelling required to change the narrative about a cause or issue
- Jane's new book - Invisible to Invaluable: Unleashing the Power of Midlife Women
If there is an issue or cause you care about and you want to create a movement for change, this episode will inspire you into action!
CONNECT WITH JANE:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
------------------------------