199: How to commercialise your expertise with online business strategist, Susanna Reay
- S4E199
- 44:37
- June 6th 2021
Building a high-profile reputation as a trusted expert and leader brings with it benefits such as commercial opportunities.
But how do you make the most of these opportunities? This is precisely what our guest today, Susanna Reay, helps business owners, leaders and entrepreneurs do.
Susanna is a UK-based online business strategist, introvert coach, colour expert and artist. She combines formal design and business qualifications with over 25 years of experience working with small startups and solo entrepreneurs to help multi-passionate introverts sell their group programs, extract value from their voice and build their credibility online.
This conversation will be of interest to anyone who knows their stuff but struggles with getting their message right and getting it out to those who could benefit from hearing it. Some of the topics host Trevor Young and Susanna cover are:
- The popular ways go-to experts and thought leaders are generating revenue and creating new income streams
- The importance of getting your message right, particularly in today's noisy world
- Dispelling some myths and getting clarity on what introversion is and isn't, and the ways in which these types can excel
- How introverts can extract the value from their voice
- The 'one thing' - clarifying exactly what you want to get known for
- Susanna's favourite ways to commercialise your expertise
- Making sure your message is crystal clear before, during and after the duration or lifecycle of an online course or product
- How and when a mastermind group can add value, if they are set up and nurtured well
- When to consider creating a community through membership programs.
CONNECT WITH SUSANNA:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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