207: Unleash your inner video star (using just your smartphone) with Julian Mather
- S5E207
- 36:26
- October 20th 2021
Today's episode is all about video, and how non-digital natives can get the most out of the medium using nothing more than a smartphone.
Our expert guest Julian Mather has an incredibly varied background, having gone from being trained to shoot people with a rifle (army sniper) to shooting people with a camera.
Along the way, he became a Director of Photography at ABC-TV, as well as a professional magician, a period during which he established a successful Youtube channel generating 30 million video views and 140,000+ subscribers.
Today, Julian helps busy 40-60yr olds build trust and authority using smartphone video.
Julian's goal is to change how people think and feel about video, and he does it with unique content, storytelling, humour, practical tips ... and a bit of magic!
Julian encourages people to shrug off their insecurities when it comes to being in front of the camera.
He says:
"Anybody can learn this. So if you're out there listening to this and thinking, I just have so much trouble (doing video) ... I'm worried I'll forget what to say, I'm worried about what people will think of me. I've spent my whole career building a level of status, I don't want to be on video and make mistakes and have that go on the record and damage me: you're thinking in a 20th century mindset."
Julian and host Trevor Young discuss a range of video-related topics, including:
- The power of authenticity ("You can't be a little bit authentic," says Julian. "You're either authentic or you're not authentic.")
- The smartphone advantage ("If you can make {a video} and get that to market faster than your competitors, you have a smartphone advantage.")
- The perfection myth ("We think if we get on {camera} and we mess something up ... we don't want to do it because we think, oh, we'll mess up and people will talk about us. And the honest truth is - and you have to accept this - if you think that, you're conceited. I was conceited for those early years because I stopped myself getting on {camera} and just being authentic and being willing to make mistakes, because I thought people were going to talk about me.")
- New rules, new tools ("... you need a new set of rules and you need a new set of tools, and within those new set of tools, I advocate using smartphones.") Julian also discusses cheap but effective ways to improve lighting and audio quality.
CONNECT WITH JULIAN
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
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