207: Unleash your inner video star (using just your smartphone) with Julian Mather
- S5E207
- 36:26
- October 20th 2021
Today's episode is all about video, and how non-digital natives can get the most out of the medium using nothing more than a smartphone.
Our expert guest Julian Mather has an incredibly varied background, having gone from being trained to shoot people with a rifle (army sniper) to shooting people with a camera.
Along the way, he became a Director of Photography at ABC-TV, as well as a professional magician, a period during which he established a successful Youtube channel generating 30 million video views and 140,000+ subscribers.
Today, Julian helps busy 40-60yr olds build trust and authority using smartphone video.
Julian's goal is to change how people think and feel about video, and he does it with unique content, storytelling, humour, practical tips ... and a bit of magic!
Julian encourages people to shrug off their insecurities when it comes to being in front of the camera.
He says:
"Anybody can learn this. So if you're out there listening to this and thinking, I just have so much trouble (doing video) ... I'm worried I'll forget what to say, I'm worried about what people will think of me. I've spent my whole career building a level of status, I don't want to be on video and make mistakes and have that go on the record and damage me: you're thinking in a 20th century mindset."
Julian and host Trevor Young discuss a range of video-related topics, including:
- The power of authenticity ("You can't be a little bit authentic," says Julian. "You're either authentic or you're not authentic.")
- The smartphone advantage ("If you can make {a video} and get that to market faster than your competitors, you have a smartphone advantage.")
- The perfection myth ("We think if we get on {camera} and we mess something up ... we don't want to do it because we think, oh, we'll mess up and people will talk about us. And the honest truth is - and you have to accept this - if you think that, you're conceited. I was conceited for those early years because I stopped myself getting on {camera} and just being authentic and being willing to make mistakes, because I thought people were going to talk about me.")
- New rules, new tools ("... you need a new set of rules and you need a new set of tools, and within those new set of tools, I advocate using smartphones.") Julian also discusses cheap but effective ways to improve lighting and audio quality.
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CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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