208: How thought leaders can tap into the growing 'Creator Economy'
- S5E208
- 23:37
- October 27th 2021
The Creator Economy is a big deal. It’s big – HUUUGE! – and it’s getting bigger.
What’s the relevance to thought leaders and professional experts?
Simple. It’s where all the content ‘heat’ is at the moment.
According to Mark Stenberg from Medialyte:
"The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.”
Bona fide content creators (or ‘content entrepreneurs’, as Joe Pulizzi likes to call them) are busy building their media channel, growing an engaged audience (and considerable influence), and then creating products and services to serve that audience.
Many thought leaders and personal brand enterprises, however, tend to already have their business model in train. They are creating content and building an audience often as a way to attract people to their ideas and to build subject matter authority. The ultimate goal, of course, is to build profile and reputation that in turn helps generate more leads and sales for their business, or whatever 'commercial' outcome they seek.
In this solo episode, Trevor Young aka the PR Warrior, dissects the Creator Economy and explains why it's important for thought leaders to get a handle on where things are headed in this space.
Trevor's advice? Don’t follow your competitors (and end up looking like them).
Instead, check out - and seek inspiration from - the new wave of independent content creators who are making a big splash globally in their respective niches.
They’re at the cutting edge of what’s happening currently in the world of content marketing and social media, he says.
"Go to where the real action is and absorb ideas and insights, and start putting them to work in your business!"
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EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
👇
1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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