209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance

Belinda White is the founder of Fierce Girl Finance, a blog-based online platform that helps women take charge of their money.

Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education.

Belinda unpacks all this in this chat with the PR Warrior, Trevor Young.

Specifically, she covers a range of topics including:

• Building a platform around your passion
• Finding your voice through blogging
• The importance of having a vision and mission from the outset
• Capitalising on media opportunities that come with having an increased profile in the marketplace
• Doing your homework before pitching a story idea to journalists
• Juggling blogging with a full-time gig

Belinda also discusses how not having a monetisation strategy frees her up to blog on topics she's interested in, versus having to satisfy advertisers and sponsors, as well as pandering to the Google machine!

This freedom, she says, brings her joy and helps sustain her interest in maintaining the Fierce Girl Finance blog.

>>> Check out Fierce Girl Finance here!

Pssst! Did you know that REPUTATION REVOLUTION is now also an email newsletter? If you like the podcast, you'll love the newsletter :) You can subscribe here if you're interested.