209: Building a reputation through blogging and media relations with Belinda White,  Founder of Fierce Girl Finance artwork
Reputation Revolution | the Influence & IMPACT podcast

209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance

  • S5E209
  • 47:30
  • November 3rd 2021

Belinda White is the founder of Fierce Girl Finance, a blog-based online platform that helps women take charge of their money.

Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education.

Belinda unpacks all this in this chat with the PR Warrior, Trevor Young.

Specifically, she covers a range of topics including:

  • Building a platform around your passion
  • Finding your voice through blogging
  • The importance of having a vision and mission from the outset
  • Capitalising on media opportunities that come with having an increased profile in the marketplace
  • Doing your homework before pitching a story idea to journalists
  • Juggling blogging with a full-time gig

Belinda also discusses how not having a monetisation strategy frees her up to blog on topics she's interested in, versus having to satisfy advertisers and sponsors, as well as pandering to the Google machine!

This freedom, she says, brings her joy and helps sustain her interest in maintaining the Fierce Girl Finance blog.

>>> Check out Fierce Girl Finance here!

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Reputation Revolution | the Influence & IMPACT podcast

The PR Warrior Trevor Young helps entrepreneurs and leaders build visibility, influence and trust in today's 'reputation economy'.

REPUTATION REVOLUTION covers the four core pillars of building a successful and respected professional personal brand:

  1. ESTABLISH your voice
  2. ENHANCE the credibility of that voice
  3. EXTEND the reach of your voice
  4. EXTRACT value from the profile and reputation you build in the marketplace

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