212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
- S5E212
- 24:20
- November 24th 2021
This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age
The chapter in question focuses on how owned media can lead to editorial exposure.
If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest.
Want to get your own FREE audio version of the Content Marketing for PR book?
CLICK THIS LINK to gain immediate access to the full audiobook (all 29 chapters).
HERE IS THE BOOK BLURB:
Are you struggling to cut through the noise and convey your message to the marketplace?
Become your own media channel and tell your stories like a PR pro!
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful.
They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to.
Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.
Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organisations, large and small. Trust and reputation have never been more important in business.
Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organisation or personal brand.
In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:
● Humanise your company or organisation
● Deepen the connection your brand has with consumers
● Grow your influence within the industry you operate
● Build familiarity and trust in the marketplace
● Connect with the people who influence your clients and customers
● Increase new business leads and sales
● Reduce the customer’s buying cycle
● Make paid-for advertising work harder
Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognised, respected and relevant in today’s noisy social world.
CLICK THIS LINK to gain immediate access to the full audio version of Content Marketing for PR.
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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