212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
- S5E212
- 24:20
- November 24th 2021
This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age
The chapter in question focuses on how owned media can lead to editorial exposure.
If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest.
Want to get your own FREE audio version of the Content Marketing for PR book?
CLICK THIS LINK to gain immediate access to the full audiobook (all 29 chapters).
HERE IS THE BOOK BLURB:
Are you struggling to cut through the noise and convey your message to the marketplace?
Become your own media channel and tell your stories like a PR pro!
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful.
They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to.
Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.
Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organisations, large and small. Trust and reputation have never been more important in business.
Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organisation or personal brand.
In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:
● Humanise your company or organisation
● Deepen the connection your brand has with consumers
● Grow your influence within the industry you operate
● Build familiarity and trust in the marketplace
● Connect with the people who influence your clients and customers
● Increase new business leads and sales
● Reduce the customer’s buying cycle
● Make paid-for advertising work harder
Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognised, respected and relevant in today’s noisy social world.
CLICK THIS LINK to gain immediate access to the full audio version of Content Marketing for PR.
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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