215: A deep dive into strategic content repurposing with Sally A. Curtis
- S5E215
- 38:04
- December 15th 2021
We talk often about content on this show. Indeed, in pretty much every episode, content is mentioned somewhere, and rightly so, because it's such a critical part of building a thought leader brand today.
And 'content repurposing' also often gets regularly mentioned in dispatches, because it too plays a key role in personal branding.
But we haven't dedicated an entire episode to content repurposing ... until now!
In this episode, Trevor Young and expert guest, Sally A. Curtis, go deep into all things content repurposing, covering:
- What it is
- Why it is so important
- How to do it strategically
But it's not just a theoretical session! Trevor and Sally provide heaps of practical examples of what content repurposing looks like, when done well.
Sally is a content repurposing specialist who works with speakers, authors, thought leaders, coaches, consultants and entrepreneurs.
She also hosts the Success Secrets Exposed podcast and video show
Sally talks about her content repurposing framework ("amplification, transformation, and productisation"), plus we hear about her method for dissecting her clients' content to identify nuggets of gold - inspiring quotes, bite-sized rants and teachable moments.
Visibility & revenue
Content repurposing can help entrepreneurs, professional experts and thought leaders to not only raise their visibility ("strategic omnipresence" as Trevor calls it), but also generate additional revenue.
Sally reveals how she and her clients are creating additional sales by turning their old content into training programs and information products.
QUOTABLE QUOTE: "Let's educate your audience. Let's inspire your audience. Let's inform the audience, let's help them make sense of their world," says Sally.
CONNECT WITH SALLY:
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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