218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging

FROM THE VAULT: Previously published as episode 187 - 'The building blocks of thought leadership marketing with Andy Crestodina'

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In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios and a world-renowned digital marketing guru.

Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.

Andy and host Trevor Young discuss:

• The building blocks of thought leadership marketing
• The differences between a content marketer and a thought leader
• Blogging as a powerful thought leadership marketing tool in 2021
• Andy's suggestions on optimising SEO for personal branding, including how to outrank negative media
• PLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey,

If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting!

CONNECT WITH ANDY:

Website

Twitter

Instagram

LinkedIn