221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh
- S6E221
- 48:45
- June 15th 2022
G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show.
In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on?
It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play.
But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king!
To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic.
They are:
- SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer love
- BRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results
Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme.
Along the way, we also discuss:
- the concept of branding, and the critical role it plays
- the importance of values, personality and consistency in building trust
- examples of personal brands who have also built significantly-sized businesses
- The role reputation plays in personal branding
- Leaders of practice areas within a larger firm: how should they approach personal branding?
- Brand architecture, and when to build a 'house of brands'
If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic.
*** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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