221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh
- S6E221
- 48:45
- June 15th 2022
G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show.
In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on?
It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play.
But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king!
To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic.
They are:
- SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer love
- BRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results
Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme.
Along the way, we also discuss:
- the concept of branding, and the critical role it plays
- the importance of values, personality and consistency in building trust
- examples of personal brands who have also built significantly-sized businesses
- The role reputation plays in personal branding
- Leaders of practice areas within a larger firm: how should they approach personal branding?
- Brand architecture, and when to build a 'house of brands'
If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic.
*** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
👇
1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
------------------------------