222: DEEP DIVE 𤿠Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)
- S6E222
- 29:24
- June 22nd 2022
THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF --
"Should you focus on building your personal brand, or business brand?"
It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms.
However, I felt there was unfinished business.
I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject.
Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals â entrepreneurs, professional experts and thought leaders â on both their personal and business brands,
But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue.
It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were.
Until now.
I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation.
Which is what I have done in this episode.
I hope you get value from it!
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