222: DEEP DIVE đŸ€ż  Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young) artwork
REPUTATION REVOLUTION: The Personal Brand Monetisation Show

222: DEEP DIVE đŸ€ż Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)

  • S6E222
  • 29:24
  • June 22nd 2022

THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF --

"Should you focus on building your personal brand, or business brand?"

It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms.

However, I felt there was unfinished business.

I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject.

Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands,

But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue.

It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were.

Until now.

I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation.

Which is what I have done in this episode.

I hope you get value from it!

REPUTATION REVOLUTION is brought to you by Credible Authority Academy.

REPUTATION REVOLUTION: The Personal Brand Monetisation Show

How do you extract value from the profile and reputation you've built in the marketplace?

How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?

Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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