230: Unlocking & shaping your ideas through deep content, with Sonja Nisson, School of Valuable Content
- S6E230
- 45:31
- August 17th 2022
To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas.
One way to do this is by producing 'deep content' that sparks conversation and attracts an audience.
Sonja Nisson is an independent brand strategist and content coach from Bristol in the UK.
In this episode, Sonja and I get philosophical about creating content that matters.
Sonja calls it 'deep content'.
Deep content positions you, unequivocally, as the expert in your field, she says.
- It shows your commitment to your specialist subject.
- Going above and beyond - not many people will do this, you have the edge.
- You learn so much by doing it.: your expertise deepens.
- It leads to other things. Never underestimate the serendipity factor of releasing deep content into the world, Sonja says.
Sonja touches on the power of intimacy and vulnerability in your writing, and shares the concept behind producing 'stock and flow' content.
Sonja and I also discuss the different examples of deep content, and explain how it can come in many forms.
FURTHER READING: Beyond blogging: deep content to change your business and your life
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