232: How to build your personal brand using LinkedIn Company Pages, with Michelle J. Raymond, Good Trading Co.
- S6E232
- 48:59
- August 31st 2022
If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn.
You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content on a regular/semi-regular basis.
If you’re running a business - even if you’re a solopreneur and the business is YOU! - LinkedIn becomes perhaps even more important, so you want to be able to get the most out of the platform.
If this sounds like you, keep reading (or just start listening to this episode!).
So, you have your personal profile buttoned down, but have you thought about setting up a LinkedIn COMPANY PAGE (aka LinkedIn Page, and LinkedIn Business Page)?
Wait … whaaat?
Like many of us, you’re no doubt busy enough without adding what is effectively another social channel!
Hear me out. It might sound counter-intuitive, creating a Company Page if you run a personal brand-based business. I mean, shouldn’t the personal profile be your focus?
Well, yes ... and, no.
My guest for this episode - Michelle J. Raymond - puts forth a solid case as to why having a LinkedIn Company Page, alongside your personal profile, is a savvy marketing move.
Michelle is a B2B social selling consultant and LinkedIn strategist and trainer. She is founder of Good Trading Company, co-author of the book “Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages." - and host of the GOOD FOR BUSINESS show.
Indeed, Michelle is such a huge advocate for LinkedIn Company Pages that she operates three of them, along with her personal profile!
Want to know how she makes them all worth together? Check out this episode!
Topics covered in this conversation:
- Why it’s worth looking at Company Pages with “a fresh set of eyes”
- Why you should think of your LinkedIn Company Page as a "greatest hits album"
- Tips to grow your LinkedIn Company Page
- Producing LinkedIn Lives: personal profile, or Company Page?
- Michelle’s approach to LinkedIn (generally) and how much time she spends on the platform
We also touch on LinkedIn audio events and LinkedIn newsletter functionality
[ QUOTABLE QUOTE ] “Stop collecting Page followers, it’s not inspiring to anybody … start building your B2B community, start being the go-to source for your industry.” - Michelle J. Raymond
Connect with Michelle on LinkedIn
Follow Good Trading Co on LinkedIn
THIS EPISODE IS BROUGHT TO YOU BY CREDIBLE AUTHORITY ACADEMY: It's your turn to profit from your ideas, your wisdom, and your experience.
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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