234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy
- S6E234
- 48:38
- September 14th 2022
In this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace.
I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process.
My guest today is GREG BURGOYNE from New Zealand.
Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact.
In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including:
* Cohort-based courses, and the stages involved in launching and delivering them
* Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!)
* Delivering online training into enterprise-level organisations
* The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums
Greg says it's important when starting out to begin small, validate your idea, then do it live: "don’t necessarily productise it straight away".
We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation.
QUOTABLE QUOTE: “Who is going to thank you on the other side of stepping out of your comfort zone?”
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