238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands
- S6E238
- 50:03
- October 12th 2022
According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset.
We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now the biggest asset we have.
The way I look at it: why wouldn’t you want to put your best foot forward? Why wouldn’t you want to influence the perceptions that people have of you? Not in a slimy and fake way, but with authenticity, by adding value and serving others.
The possibilities for those individuals who understand the power of reputation, and are able to grow their brand in a genuine way: they’re endless.
But there are roadblocks many of us have. Some people have issues with clarity in how they want to show up in the world. Others have limiting beliefs that hold them back.
We can create a pathway for ourselves: we can take control of our professional lives, and influence in a positive and genuine way how people perceive us. That’s the theme for today’s episode.
My guest today is BEC SANDS, who helps exceptional people build personal brands and stand out as the go-to thought leaders in their fields of expertise.
Bec and I explore the possibilities that come with being a thought leader or recognised expert.
There are roughly two parts to our conversation:
(1) mindset and clarity, and
(2) the opportunities that come with being an active participant in today’s reputation economy.
In terms of mindset, we unpack the various roadblocks and how people can overcome them. These limiting beliefs include an unwillingness to change, imposter syndrome and the pursuit of perfectionism.
We also chat about making the jump from career to running a personal brand-based business with the ability to work from anywhere.
Along the way Bec shares her story how live-streaming every week on Instagram helped her overcome her reticence about appearing on camera.
If you're wanting to take your thought leadership journey more seriously, this episode is for you!
CONNECT WITH BEC:
Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy.
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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