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241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset)
- S6E241
- 24:19
- November 2nd 2022
In the last episode (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video.
The theme for that episode was around 'experimentation', and taking risks on social media.
By ‘taking risks’, we're not talking about doing anything stupid on the socials (we're all trying to build professional reputations after all) but really, just letting loose a bit:: Showing more of our authentic selves. Trying new platforms. Experimenting with new technologies. Developing new skills.
There are a lot of good things that come with that too: in the case of Ben Cusack, it was all about gaining confidence in front of the camera.
I call it adopting a digital media mindset, and it's important for anyone wanting to build a thought leader brand to embrace this philosophy.
In this episode, Brendan and I cut loose on all the key elements of my discussion with Ben, including:
- Tackling TikTok
- Experimenting with short-form video
- Moving to YouTube (and experimenting with 'Shorts')
- Ben's LinkedIn content curation strategy (and how he manages to be 'everywhere' on the platform while not spending much time on it
- Productivity and outsourcing
Ben is a 45-year old government grant specialist and business owner whose TikTok account has generated over 10.5 million ‘likes’, with an audience of over 190,000.
He must be doing something right!
Brendan and I unpack all in this episode, but if you're keen to hear straight from Ben, check out Episode #240 as well.
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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