247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)

In the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace.

In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant.

From pretty much a standing start (publishing the odd post on LinkedIn, but not with any purpose or direction), in 2022 Alex has:

• adhered to a strategic content plan
• regularly produced videos for LinkedIn and YouTube
• co-hosted 23 podcast episodes ('A Lawyer and Financial Advisor Walk into a Bar', alongside Dave Murdoch)
• appeared on national TV (Sky News)
• written articles for business publications
• been interviewed some 20 times on commercial radio about topical issues that showcased his legal expertise

In short, Alex has had a big year in terms of creating content, being in the media and building personal brand visibility.

Brendan and I dig in deep into Alex's case study.

Our discussion (and the previous episode with Alex) will be of particular interest to anyone keen to grow their professional personal brand and in doing so, position themselves as a credible, influential voice in their field.

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Cheers, Trevor