![247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale) artwork](https://images.pod.co/eEcQen66OuQWi1yiVbqTT0LGSdzhcyRbPbFfNkAZ2ig/resize:fill:600:600/plain/artwork/b52b3100-cc6b-4e74-8959-e03c5ec3014c/reputation-revolution-stand-up-stand-out-make-your-mark-1-1731629502.jpg)
247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)
- S6E247
- 58:38
- December 14th 2022
In the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace.
In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant.
From pretty much a standing start (publishing the odd post on LinkedIn, but not with any purpose or direction), in 2022 Alex has:
- adhered to a strategic content plan
- regularly produced videos for LinkedIn and YouTube
- co-hosted 23 podcast episodes ('A Lawyer and Financial Advisor Walk into a Bar', alongside Dave Murdoch)
- appeared on national TV (Sky News)
- written articles for business publications
- been interviewed some 20 times on commercial radio about topical issues that showcased his legal expertise
In short, Alex has had a big year in terms of creating content, being in the media and building personal brand visibility.
Brendan and I dig in deep into Alex's case study.
Our discussion (and the previous episode with Alex) will be of particular interest to anyone keen to grow their professional personal brand and in doing so, position themselves as a credible, influential voice in their field.
***************************
LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY!
If this episode resonates, I invite you to check out 𝘾𝙧𝙚𝙙𝙞𝙗𝙡𝙚 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮 𝘼𝙘𝙘𝙚𝙡𝙚𝙧𝙖𝙩𝙤𝙧 𝙋𝙇𝙐𝙎, an intensive online course plus 12-month membership-based learning and accountability program I've developed to help keep you motivated and on-track.
𝗔𝗻𝗱 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗮 𝗽𝗿𝗼𝗺𝗼 𝘁𝗼 𝗸𝗶𝗰𝗸 𝗶𝘁 𝗼𝗳𝗳! Save $440 by taking action and becoming one of the 'early birds' to sign up :)
LEARN MORE: https://bit.ly/CAAPlus2023 (or feel free to drop me a DM here) ... or book in a no-obligation free Zoom call https://bit.ly/TY_AMAzoom
Cheers, Trevor
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
------------------------------