249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
- S6E249
- 1:20:48
- December 31st 2022
Welcome to the finale to season 6 of the Reputation Revolution podcast.
In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews.
Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand.
If this is the first episode you're listening to, lucky you, you'll get a really good flavour for what we cover here on the show.
If you're a regular listener, get ready to be reminded of some of the highlights of the season; maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again.
Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package:
I hope you enjoy it.
Topics touched on include:
- Personal brand vs business brand
- How to grow your personal brand-based business using paid media & digital ads
- Grounding yourself in your story and your message
- How to use press releases to increase personal brand visibility & credibility
- How Oscar Trimboli built a global business around his professional personal brand
- Expert vs thought leader: what’s the difference?
- Unlocking & shaping your ideas through deep content
- How to build your personal brand using LinkedIn Company Pages
- Productise your knowledge + scale your impact
- How Joyce Ong uses transparency & fun to cut through the noise
- Exploring the possibilities that come with today’s Reputation Economy
- Developing a digital media mindset & experimenting with short-form video
- Going small to make it BIG with earned media
- How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
- How brand strategist Mark Drager built a YouTube show generating 4M views
If you only listen to one episode of the podcast this year, this is surely it!
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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