251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson artwork
EARN THE RIGHT with Trevor Young

251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson

  • S7E251
  • 1:02:37
  • February 15th 2023

Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets.

You've heard the terms, but what do they all mean? How do they relate to one another?

And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: what role can Web3 and the Metaverse play in all of this?

You'll want to tune into this episode because we have a genuine expert in the space to guide us through the Web3 jungle: his name is Mitch Jackson, he's an award-winning litigation lawyer from California who is renowned for being ahead of the pack when it comes to social media and digital marketing ... and now, Web3 and the metaverse.

Mitch also runs a consultancy called ManeuVR, which shows creators, entrepreneurs, and business owners how to leverage web3 and the metaverse to create unique brands, new opportunities, and drive additional lanes of revenue.

He has recently published a book with his son Garrett: The Web3, Metaverse and AI Handbook - check it out on Amazon.

There's a lot happening in this space, and as business owners, professionals, thought leaders and content creators, we need to stay in touch with what's going on, so we can adapt quickly and see opportunities as they arise.

This is a bumper episode folks. Let's get the lowdown from Mitch right now!

EARN THE RIGHT with Trevor Young

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but inter-related) tracks —

  • Crank The 3rd
  • Pocket PR Essentials
  • In The Arena
  • From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

👇

1️⃣ CRANK THE 3RD

CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.

2️⃣ POCKET PR ESSENTIALS

POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.

3️⃣ IN THE ARENA

IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.

4️⃣ FROM THE TRENCHES

FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.

You've put in the hard yards, now it's time to capitalise!

Earn attention. Build authority. Stay human.

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