255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
- S7E255
- 51:45
- March 15th 2023
In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth.
Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.
Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
This is a fun and informative chat!
We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:
- the importance of mindset when building your presence on LinkedIn
- how to start strong by getting your branding foundations right
- what both Michelles learned while writing the book
- the multiplier effect that comes with collaborating with others, and how to find 'power partners' for mutual benefit
... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally.
If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen!
Read more about #MichelleSquared and their new book here
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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