261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
- S7E261
- 46:46
- April 26th 2023
I'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'.
Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything!
For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis.
That she's managed to continually evolve both professionally and creatively is testament to her mindset and attitude, her commitment to lifelong learning, and her willingness to experiment in public and share the lessons along the way.
Joanna is a genuine credible authority in her field.
She's both a domain expert and bona fide thought leader.
She has built a loyal global audience via her podcast and YouTube channel; she's active on social media, as well as in-demand as a public speaker.
Joanna's story is an inspirational one. Let's hear it now!
Reputation Revolution | the professional personal branding show
Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders.
Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'.
Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand:
- ESTABLISH your voice
- ENHANCE the credibility of that voice
- EXTEND the reach of your voice
- EXTRACT value from the profile and reputation you build in the marketplace
Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter