261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
- S7E261
- 46:46
- April 26th 2023
I'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'.
Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything!
For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis.
That she's managed to continually evolve both professionally and creatively is testament to her mindset and attitude, her commitment to lifelong learning, and her willingness to experiment in public and share the lessons along the way.
Joanna is a genuine credible authority in her field.
She's both a domain expert and bona fide thought leader.
She has built a loyal global audience via her podcast and YouTube channel; she's active on social media, as well as in-demand as a public speaker.
Joanna's story is an inspirational one. Let's hear it now!
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
------------------------------