268: The who, what and how of building strategic relationships with Nina Thomas artwork
EARN THE RIGHT with Trevor Young

268: The who, what and how of building strategic relationships with Nina Thomas

  • S7E268
  • 52:42
  • June 14th 2023

In this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory.

While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact.

Nina knows this all too well, having founded Harmonic Advisory in 2012 with a goal of helping businesses grow and successfully implement key projects by ensuring their leaders foster the right relationships.

Nina has worked with thousands of executives at the highest levels of some of Australia's and the world's leading companies, including PwC, GE, ANZ, Deloitte, and the Victorian Government.

With 25 years experience, she has seen first hand the impact strategic relationships and high value networks have in helping businesses grow, implement major projects and achieve successful business outcomes.

In this episode, Nina discusses the who, what and how of building relationships in a way that's strategic and sustainable. More specifically, she unpacks the cornerstones of her strategic relationships framework, which includes:

  1. Define your strategy
  2. Create a Strategic Relationship Map
  3. Develop Your Visibility Plan
  4. Getting Started & Getting Out There

This conversation contains lots of great insights and tips as to how we can all get more from the relationships we build. It might not be as sexy as recording a video for YouTube, but it can play a key role in the personal branding mix!

Connect with Nina on LinkedIn.

EARN THE RIGHT with Trevor Young

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but inter-related) tracks —

  • Crank The 3rd
  • Pocket PR Essentials
  • In The Arena
  • From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

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1️⃣ CRANK THE 3RD

CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.

2️⃣ POCKET PR ESSENTIALS

POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.

3️⃣ IN THE ARENA

IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.

4️⃣ FROM THE TRENCHES

FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.

You've put in the hard yards, now it's time to capitalise!

Earn attention. Build authority. Stay human.

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