270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior

S7E270
52:22
June 28th 2023

In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'.

Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations.

While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline.

Why is this important?

For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically.

Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace.

Critically, while certain skills are required to successfully develop and implement PR and communications programs at a high level, it's certainly not something that's beyond any savvy entrepreneur or business professional.

It all comes down to mindset, and the willingness to learn and experiment.

Trevor says he knows of many entrepreneurs who are better at PR than those who specialise in the space! It's because they've listened, learned ... and most importantly, have taken action!

A key part of this conversation is Trevor's marketing communications pyramid, a framework he uses to break down all the elements that make up marcomms generally, so he can then isolate the PR elements and where they sit in the broader picture.

If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought!

QUOTABLE QUOTE: "PR does not stand for Press Release!" - Trevor Young

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CHECK OUT TREVOR'S 'MARKETING COMMUNICATIONS PYRAMID' DIAGRAM (as discussed on the show) - go to trevoryoung.me/prmachine

EARN THE RIGHT with Trevor Young

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but inter-related) tracks —

Crank The 3rd
Pocket PR Essentials
In The Arena
From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

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1️⃣ CRANK THE 3RD

CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.

2️⃣ POCKET PR ESSENTIALS

POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.

3️⃣ IN THE ARENA

IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.

4️⃣ FROM THE TRENCHES

FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.

You've put in the hard yards, now it's time to capitalise!

Earn attention. Build authority. Stay human.

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