270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior
- S7E270
- 52:22
- June 28th 2023
In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'.
Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations.
While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline.
Why is this important?
For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically.
Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace.
Critically, while certain skills are required to successfully develop and implement PR and communications programs at a high level, it's certainly not something that's beyond any savvy entrepreneur or business professional.
It all comes down to mindset, and the willingness to learn and experiment.
Trevor says he knows of many entrepreneurs who are better at PR than those who specialise in the space! It's because they've listened, learned ... and most importantly, have taken action!
A key part of this conversation is Trevor's marketing communications pyramid, a framework he uses to break down all the elements that make up marcomms generally, so he can then isolate the PR elements and where they sit in the broader picture.
If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought!
QUOTABLE QUOTE: "PR does not stand for Press Release!" - Trevor Young
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CHECK OUT TREVOR'S 'MARKETING COMMUNICATIONS PYRAMID' DIAGRAM (as discussed on the show) - go to trevoryoung.me/prmachine
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But itâs not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: âIs that all there is?â
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
Youâve put in the hard yards: now itâs time to capitalise!
Letâs dive in!
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