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273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
- S7E273
- 48:57
- August 23rd 2023
In this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli.
Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world.
Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening, and a sought-after keynote speaker.
In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today.
He shares in detail his content strategy across owned, earned and social media channels.
Oscar touches on a range of topics. He explains:
- how he came to the realisation he was an expert at listening.
- how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening.
- that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn’t getting any traction because I wasn’t talking to their problem, I was talking to my hypothetical solution”
- how podcast guest interviews result in real business benefits
Oscar also unpacks how he generates his income.
QUOTABLE QUOTE: “Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways”
Oscar's story is a good one. If you're wanting to build a sustainable business off the back of your personal brand, then this interview is highly recommended!
CONNECT WITH OSCAR:
(Details re Oscar's new book here)
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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