275: Reputation = revenue: The business of personal branding
- S8
- 23:02
- September 20th 2023
In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution.
There's been a shift in focus on what topics we cover on the show.
You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'.
In the past - across 270+ episodes in fact - this podcast has zeroed in on topics associated with professional personal branding, with a view to helping credible individuals build visibility, influence and trust in the marketplace.
The business side of personal branding
However, from Season 8, we're going to be more purposeful about covering topics that focus solely on playing a bigger game and leveraging one’s personal brand assets for commercial gain.
In other words, the business side of personal branding - capitalising on the profile and reputation we've built in the marketplace.
It’s a meaty topic, and we'll be looking at both sides of the ‘creator coin’, with a skew towards the 'reputation creator' and how they can build a high revenue business off the back of their professional personal brand.
But, we'll also be looking at independent content creators, and highlighting what we can learn from them, as they are at the cutting edge of content creation today.
Plus we'll dig deeper into the commercialisation aspect of personal branding, and how we can build a sustainable enterprise off the back of our profile and reputation.
My goal is to ‘build a bridge’ between the Reputation Economy and the Creator Economy - to explore where they meet and intersect, and unpack the commercial opportunities that come with that.
When it comes to topics we've previously covered on the show i.e.
- owned media (content creation in all its various forms),
- social media (including all the platforms),
- media and influencer relations (earned media),
- reputation management,
- community building,
- book publishing,
- networking and public speaking, etc
... I've established a new podcast - BECOME YOUR OWN PR MACHINE - to cover these.
(Become Your Own PR Machine is available now from your podcast app of choice)
So, my two podcasts are essentially bookends:
Become Your Own PR Machine - learn how to harness the power of PR, content and digital communications to build recognition, influence and credibility for your business, organisation or personal brand.
Reputation Revolution - learn how to leverage your reputation to take advantage of commercial opportunities so you can profit from your personal brand in a way that's strategic, sustainable ... and respectful.
I hope you enjoy either - or both shows!
Hit me up on Twitter (@trevoryoung) or Instagram (@theprwarrior) or LinkedIn (/trevoryoung) and let me know what you think of the changes! Thanks :) TY
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
👇
1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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