CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise

S8E276
44:31
September 27th 2023

Welcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show!

In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England.

In this insightful discussion, Jackie shares her journey from being an art development officer and drama teacher to becoming a public speaking coach who helps business owners and professionals to get performance ready and excited about stepping in front of an audience to share their message.

Key points covered:

Jackie's background in fashion design, acting, and working behind the scenes at the Royal Shakespeare Company.
How teaching drama led her towards coaching adults which inspired her business, Power to Speak.
The impact of Covid lockdown on Jackie's career path and how it prompted her transition into online platforms.
The inception story behind Power To Speak, and how Jackie helps individuals confidently express themselves before their audience.
Importance and challenges around articulating what you do when building a business around your expertise.
The concept of impostor syndrome – why we undervalue our abilities and how understanding and valuing personal stories can be empowering.

We also delve deeper into Jackie's journey in establishing her business including positioning strategies used along the way, and why she opted to create the Power to Speak brand versus trading solely under her own name.

Jackie also unpacks her sources of revenue, and how she integrates her various programs and offerings under the Power to Speak banner.

If you're in the early stages of building a business around your knowledge and expertise - or you're thinking about doing so in the future, you'll love this interview with Jackie Goddard!

CONNECT WITH JACKIE:

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.

You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).

Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.

But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”

While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.

Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.

No matter how savvy, experienced and connected we are, certain challenges remain.

But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!

The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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