279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai
- S8E279
- 52:39
- November 9th 2023
Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely.
This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai, founders of Grow Your Brand With Impact, a UK-based consultancy that “helps marketing-fatigued consultants, coaches and business owners implement marketing that gets results”.
Many of Cristina and Angela's clients come from corporate backgrounds with 10-15 years of experience under their belts.
These established professional operators have deep domain expertise but often struggle to recognise the value they bring to the marketplace.
This, in turn, becomes challenging when said experts try to effectively present and market their unique offerings.
This is where Cristina and Angela come in - they help professional solopreneurs turn their products or service into "money magnets" that sell effortlessly.
In this wide-ranging conversation, we touch on:
**Back story** - Christina and Angela share their journey from corporate backgrounds to running a successful consultancy business.
**Common pain-points** - Transitioning from corporate life to entrepreneurship and the challenges faced by experts in recognising their own value. Plus the identity shift involved when moving away from predefined roles in corporations to standing alone as an entrepreneur.
**Overcoming challenges** - Strategies for effectively presenting unique offerings and selling oneself in today's market.
**The changing work landscape** - Exploration of factors contributing to more people leaving traditional corporate jobs including Covid-19, remote working opportunities, changing career aspirations among millennials, and midlife self-evaluation trends.
**Understanding 'offer'** - Discussion around misconceptions surrounding 'offer' in business context; how it goes beyond just sales pitches or discounts.
**Articulating unique value proposition:** - Real-life examples illustrating difficulties businesses face while differentiating themselves from competitors; importance of clarity about one’s unique factors that set them apart.
**Defining offer essence** - How understanding the essence of your offer can make selling easier and attract clients who resonate with your story; includes analogy using a favorite restaurant experience!
If you want to design a product or service offer that hits the mark with your ideal client, this episode is a great place to start!
FOR A DEEPER DIVE INTO THIS INTERVIEW WITH CRISTINA AND ANGELA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com
- Follow Angela on LinkedIn - https://www.linkedin.com/in/angelatsai1/
- Follow Cristina on LinkedIn - https://www.linkedin.com/in/cristina-castro-reyes/
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